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We believe that organic clothing should be accessible and sustainable. So many organic brands follow the fast fashion, drop day model and we believe this is unsustainable

This is why we reject this model entirely, and focus on regular preloved uploads as well as carefully curated new micro collections from the world's most sustainable brands. 

Our preloved is absolutely at the core of what we do. We believe it is far better to buy secondhand than it is new. The great thing about organic clothing is that it can be passed from child to child due to the superior quality. We offer a ever changing collection of kids Preloved, a small adults section and create-your-own playwear bundles (launching soon).

We also stock a range of new organic clothing. We carefully choose the brands that align with our beliefs. We purchase small collections that sell out throughout the season, and can easily be integrated into your wardrobe. We also offer capsule wardrobe ideas, and "shop the look" reductions. We will no longer have huge end of season sales, but will instead focus on slow, sustainable purchases. We rarely forward order, instead focusing on small restocks as needed to prevent excess waste.

We believe that by changing our buying habits as a business we can help our customers move to more sustainable purchase patterns with support and without judgement.

That all our shopping choices can really make a difference.



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