A is for Alice began with a special dress for a special little girl. From there, we have grown to a company that designs and makes children's costumes and accessories, to delight and inspire imaginations all over the world! Every single item is designed by Ruth, a theatrical costume designer, and handmade in our studio in Birmingham UK. We use the best quality fabrics to create unique items that offer something a little different to the high street monotony! We pride ourselves on an eye for detail and a love of the weird, the wonderful and the magical, to inspire little imaginations!